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The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.[1]




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The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became "Dassler Brothers Shoe Factory" (Gebrüder Dassler Schuhfabrik).[10] The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[11]


Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber.[12] In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[13]


Both Dassler brothers joined the Nazi Party (NSDAP) in May 1933 and also became members of the National Socialist Motor Corps.[14] Furthermore, Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war.[15] During the war, the company was running the last sport shoe factory in the country and predominantly supplied the Wehrmacht with shoes. In 1943 the shoe production was forced to cease operations and the company's facilities and workforce was used to manufacture anti-tank weapons. From 1942 to 1945 at least nine forced labourers were working at both sites of the company.[16]


The Dassler factory, used for production of anti-tank weapons during World War II, was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the American soldiers that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.[17]


Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden.[50] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s.[51] Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed]


Adidas began manufacturing cricket footwear in the mid-1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.


In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him.[53] From 2008 until his retirement, Adidas had sponsored the cricket bat used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.


In 2007, Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.[59] The company made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell (men and women), Bryant (men), Delaware (men and women), New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)". Materials that Adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.[60]


Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.[needs update] The brand has built a strong runners' network within big European capitals, such as Paris' "Boost Energy League". In 2016 the 3rd season launched. In Paris, the Boost Energy League gathers 11 teams representing different districts of Paris.[62]


In November 2016, Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called "Biosteel". The shoe is called the "Adidas Futurecraft Biofabric." The material used is 15% lighter than conventional silk fibers, and is 100% biodegradable. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours. The shoe was never released.[64]


Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders.[65]


Adidas also sponsors professional golfers including Collin Morikawa, Danielle Kang, Nick Taylor and Xander Schauffele. Since Adidas does not make golf equipment the sponsorship is more limited to clothing and shoes.[99]


On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".[108] Jackson threatened a boycott, and NBA commissioner David Stern was at one point reportedly contacted in hopes that he would intervene.[108] Shortly after the outcry, the company cancelled the product.[108]


We endorse dozens of top wrestlers who push their limits every day. For them and all wrestlers we push limits on our products delivering the best in function, fit and fashion. From adidas wrestling shoes to adidas singlets, we showcase the best products available. World Champions, NCAA Champions, and Olympic Gold Medalists, we support our wrestlers in their quest for monumental achievements. We are proud to support over 50 athletes and coaches, over 30 College and Universities, over 35 clubs and over 20 high schools.


The adidas Gazelle ADV has the same feel as your standard Gazelle but with a little more substance. The suede upper is reinforced with Adituff to protect the toes, and the rubber outsole offers a ton of grip on the ground.


Fashion and sustainability can go together and Womsh is the brand that proves it. Its shoes are entirely designed and manufactured in Italy, and its clothing range is made from more responsible fabrics like organic cotton.


ID.EIGHT is an Italian brand that was born from the meeting between Dong Seon Lee and Giuliana Borzillo, both come from the world of footwear, where they worked and met. Together they have created a more ethical and sustainable collection of sneakers with a refined design. The shoes are made in Italy with low environmental impact materials from food industry waste such as apple peels, grape stalks and seeds, and pineapple leaves, as well as recycled cotton and polyester.


In the last several years Adidas running shoes have come back to the forefront of state of the art of running shoe design, and this guide aims to highlight the line and what sets Adidas running shoes apart.


Boost midsole cushioning is both soft and responsive, protective yet resilient, and highly durable. It works great in small amounts for firmer, faster feeling shoes, and the cushioning stays largely uncompressed throughout the life of the shoe.


This system works very well and I believe that it increases the durability of Adidas running shoes. Conversely, many of Adidas running shoes aimed at neutral wearers work very well for runners who experience a bit of pronation and need some structural support.


While these shoes were laughable at best, they also undermined the performance aspects of the Boost technology and scared many lifelong runners away. This also impacts the resale of many Adidas shoes with Boost technology.


Ruggero is the founder and publisher of Running Shoes Guru. After earning his degree in Business Administration in Milan, he moved to the Netherlands where he worked in companies such as Nike, and Adidas/Reebok where he expanded and cultivated his interest for running shoes. Originally a swimmer, Ruggero started running in 2009 while preparing for his first triathlon and has not stopped since. He launched Running Shoes Guru in 2009 because he could not find a reliable, independent and trusted source of running shoe reviews elsewhere on the internet.


\r\n\tAdidas shoes for sports have been created by infusing cutting-edge technology into smooth and attractive forms of shoe design. These sports shoes enable better performance and comfort for basic fitness, prolonged workouts as well as intense training sessions. Here is a look at a few varieties to meet your specific sports needs:\r\n 041b061a72


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